gift givers recipients lasting usefulness gift mismatch

The gift someone wants to give may not be the gift someone wants to receive

Gift-givers often focus on how impressive or exciting a present will feel when opened. Recipients may care more about how useful it will be afterward. Research on gift-giving finds that these different perspectives can produce predictable mistakes, such as choosing a flashy surprise over something explicitly requested. A thoughtful gift is not always the most surprising one.

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